"Organico Biorepack" trademark

The new trademark

"Organico Biorepack" is the new collective trademark indicates membership of the Biorepack EPR system, through which producers meet their extended producer responsibilities and thus deal with the end-of-life of their compostable bioplastic packaging.


It was also designed to guide people in properly disposing of compostable bioplastic packaging together with their household food waste.

The new trademark

The new trademark in a nutshell: 

  • it protects and promotes Italian excellence in the circular bioeconomy
  • it is in line with the PPWR by way of which companies voluntarily declare their membership of an EPR system
  • it guarantees that the requirements for membership of the Biorepack EPR system are met
  • it facilitates the proper disposal of compostable bioplastic packaging by citizens 

If you spot this label on compostable bioplastic packaging, you can collect it in the food-waste bin with confidence.

Figuring out what belongs in the organic waste is now simpler than ever.

And what if the Biorepack Organic label isn’t there?

Pause and check carefully: if you see one of these symbols, the packaging still goes in the food-waste bin; otherwise, dispose of it in the appropriate collection stream.
Certified compostability

Watch the commercial

Because the trademark

Indicates membership of Biorepack

As a permanent reminder that we are the first EPR system in the world dedicated to managing the end-of-life of compostable bioplastics. A system that takes care of the products that come into its management and recycling circuit, a tangible expression of the circular economy, and which enhances the positive role played by compostable packaging in increasing the quality and quantity of organic waste collected.

It’s a tool to guide citizens, families, companies and commercial activities

The trademark helps to quickly and simply indicate where compostable bioplastic packaging should be disposed of within the separate waste collection process. Proper separate collection reduces the errors that contaminate organic waste, improving both the processing in plants and the actual recycling rates.

The design and its features

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The result of a structured process

  • 24 months of in-depth studies and analysis led to the development of the new COLLECTIVE TRADEMARK which is simple, clear and aesthetically appealing. This process was based on a structured methodology and involved input from many quarters.

  • Studies were carried out of the context and the regulatory panorama while numerous quantitative and qualitative surveys were conducted among producers and processors of compostable bioplastic items compliant with the UNI EN 13432 technical standard.

  • After analysing existing marks, we worked with our creative team to produce the design of the new trademark by developing a number of proposals, which were then submitted to four focus groups from a representative sample of the Italian population.

  • Once the design had been chosen, we started the registration process with the Italian Patients and Trademarks Office of the Ministry of Enterprises and Made in Italy (“MIMIT”). 

  • In this structured process, together with our partners and stakeholders, we created a symbol to provide clarity and emphasise the value of the sector. 

  • The trademark will be rolled out together with an integrated communication campaign to involve, inform and educate citizens. The campaign involve all the main communication channels, i.e. TV, radio, the press and the internet.

Watch the animated video